10/15 saren

Briefly. What is a Creative Brief?

Agencies all over the world work on interesting problems, complex problems, all with seemingly unreachable goals. In the large majority of cases those problem solving endeavors begin with a short document that sets the objectives, the restrictions, and the goals—the Brief. This video captures the thoughts and recommendations from a wide swath of creative leaders about how to come upon a great brief—that leads to amazing work. The video, produced by Bassett & Partners, features the thoughts and ideas of Yves Behar, John Boiler, John C. Jay and Frank Gehry.

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saren Ask me anything. If I don't know the answer I can makes something up that sounds pretty good.