Briefly. What is a Creative Brief?

Agencies all over the world work on interesting problems, complex problems, all with seemingly unreachable goals. In the large majority of cases those problem solving endeavors begin with a short document that sets the objectives, the restrictions, and the goals—the Brief. This video captures the thoughts and recommendations from a wide swath of creative leaders about how to come upon a great brief—that leads to amazing work. The video, produced by Bassett & Partners, features the thoughts and ideas of Yves Behar, John Boiler, John C. Jay and Frank Gehry.

Briefly. What is a Creative Brief?

Agencies all over the world work on interesting problems, complex problems, all with seemingly unreachable goals. In the large majority of cases those problem solving endeavors begin with a short document that sets the objectives, the restrictions, and the goals—the Brief. This video captures the thoughts and recommendations from a wide swath of creative leaders about how to come upon a great brief—that leads to amazing work. The video, produced by Bassett & Partners, features the thoughts and ideas of Yves Behar, John Boiler, John C. Jay and Frank Gehry.

Gary Vaynerchuk: How to Tell Stories in an A.D.D. World

Vaynerchuk gets right to the heart of the matter and calls BS on the vast majority of marketers. In a wide-ranging, concentrated 16 minutes of marketing insights, GV goes beyond just storytelling in a world where attention is the highest valued commodity, he lambasts the notion that you can do marketing as a broadcast media in “social media,” he recognizes that out of home advertising is dying because 23-3 out of 5 drivers on texting. The heart of the matter, as Vaynerchuk sees it, is we are all human beings and we want to be respected, engaged on quality and value, rather than BS sales and marketing-speak.

Nancy Duarte: The Secret Structure of Great Presentations

There is a long list of great presentations and speeches, both historical and present day. Martin Luther King Jr.’s “I Have a Dream” speech and Steve Job’s original iPhone reveal are two memorable examples. Within most of these great presentations is a fundamental structure, or pattern, that can inform how your next great presentation is built. Nancy Duarte’s persuasive story pattern is a remarkable piece of work, and this video is the TED talk in which she introduces the primary components of the pattern.

Nancy Duarte's Persuasive Presentation Storyline

Aaron Dignan on Why the Future of Work is Play

Dignan is the CEO of the strategy firm Undercurrent and the author of ‘Game Frame,’ and a frequent presenter on the topic of gamification. In this video he talks about how to make life more interesting and engaging through the use of game mechanics. Play is a fun sounding word to introduce into a discussion on work, and gamification is a term that is often dropped into conversation as a way to counteract boredom or the rote tasks that we all would rather avoid. The workplace is rarely designed for fun or pleasure. It’s much more often a basic exchange of labor for cash. In actuality, when designed correctly, gamification techniques do trigger motivation in participants, to inspire interest in something that most of us would rather avoid.

This is a funny and entertaining view into the science of games applied to real world boredom.

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