01/30 saren

Gary Vaynerchuk: How to Tell Stories in an A.D.D. World

Vaynerchuk gets right to the heart of the matter and calls BS on the vast majority of marketers. In a wide-ranging, concentrated 16 minutes of marketing insights, GV goes beyond just storytelling in a world where attention is the highest valued commodity, he lambasts the notion that you can do marketing as a broadcast media in “social media,” he recognizes that out of home advertising is dying because 23-3 out of 5 drivers on texting. The heart of the matter, as Vaynerchuk sees it, is we are all human beings and we want to be respected, engaged on quality and value, rather than BS sales and marketing-speak.

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saren Ask me anything. If I don't know the answer I can makes something up that sounds pretty good.