Overview

Leveraging Sprite’s 3 million+ Facebook fans, we designed a three-month digital campaign to encourage teens to nominate and vote on local parks and playgrounds that needed refreshing. Winners would receive a grant of up to $25,000.

Things We Did

  • Coca-Cola, Sprite Digital AOR
  • Member Integrated Marketing Team
  • Concepting/Design
  • Facebook App Programming
  • Google API Engineering
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