Our goal was three-fold: position Toyota as an innovative company by creating a unique digital experience at the North American International Auto Show in Detroit; attract people to the space; and engage them with the all-new 2011 Toyota Prius.
Featured in Communication Arts, in March of 2011.
Favourite Website Award: Site of the Day, June 17, 2011.
Things we did
- Technical Specifications
- Information Architecture
- User Interface Design