Our goal was three-fold: position Toyota as an innovative company by creating a unique digital experience at the North American International Auto Show in Detroit; attract people to the space; and engage them with the all-new 2011 Toyota Prius.

Communication Arts

Featured in Communication Arts, in March of 2011.

Favourite Website Award: Site of the Day, June 17, 2011.

Things we did

  • Concepting
  • Technical Specifications
  • Information Architecture
  • User Interface Design
  • Programming

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