Click on the PLAY button above to see the sizzle reel.
Zing the Web
To market Miracle Whip to a younger demographic AKQA San Franscisco created Zingr, a branded browser plug-in that allows users to share their comments on web content with Facebook friends. Users download the plug-in from the Miracle Whip Facebook page or MiracleWhip.com, and comment on webpages, images, and video – the snarky comments, aka “Zings” – are sent as notifications to Facebook and Twitter.
Things we did
- Kraft Foods, Miracle Whip Digital AOR
- Member Integrated Marketing Team
- Concept Design
- Facebook Connect; FBJS; Twitter API
- Firefox extension development
- User Interface Design
- Social Media Seeding
This is the coolest 15 minutes you'll spend this week. Seriously. How Pokemon Cards are Made: from Start to Finish https://t.co/zx8j9E35hvFollow
Here's a good summary article about why 30-40% of valuation is Brand. https://t.co/4ucOEyPJU5Follow