Click on the PLAY button above to see the sizzle reel.
Zing the Web
To market Miracle Whip to a younger demographic AKQA San Franscisco created Zingr, a branded browser plug-in that allows users to share their comments on web content with Facebook friends. Users download the plug-in from the Miracle Whip Facebook page or MiracleWhip.com, and comment on webpages, images, and video – the snarky comments, aka “Zings” – are sent as notifications to Facebook and Twitter.
Things we did
- Kraft Foods, Miracle Whip Digital AOR
- Member Integrated Marketing Team
- Concept Design
- Facebook Connect; FBJS; Twitter API
- Firefox extension development
- User Interface Design
- Social Media Seeding
One good thing about only tweeting at night, on the west coast, when nobody’s around: I can say things into the eit… https://t.co/Fa2F8sZSwZFollow
A couple things I like more than anyone else you know: 1. Horizon Organic American Cheese Singles straight out the… https://t.co/l14CiBkV0HFollow