Click on the PLAY button above to see the sizzle reel.
Zing the Web
To market Miracle Whip to a younger demographic AKQA San Franscisco created Zingr, a branded browser plug-in that allows users to share their comments on web content with Facebook friends. Users download the plug-in from the Miracle Whip Facebook page or MiracleWhip.com, and comment on webpages, images, and video – the snarky comments, aka “Zings” – are sent as notifications to Facebook and Twitter.
Things we did
- Kraft Foods, Miracle Whip Digital AOR
- Member Integrated Marketing Team
- Concept Design
- Facebook Connect; FBJS; Twitter API
- Firefox extension development
- User Interface Design
- Social Media Seeding
I swear I haven’t watched an episode of anything since 12/21. True Detective is the only thing calling me right now… https://t.co/oRzmpmzVtFFollow
I don’t think I’ve opened Netflix in three weeks.Follow
Do cans of worms come in much larger SKUs?Follow