Click on the PLAY button above to see the sizzle reel.
Zing the Web
To market Miracle Whip to a younger demographic AKQA San Franscisco created Zingr, a branded browser plug-in that allows users to share their comments on web content with Facebook friends. Users download the plug-in from the Miracle Whip Facebook page or MiracleWhip.com, and comment on webpages, images, and video – the snarky comments, aka “Zings” – are sent as notifications to Facebook and Twitter.
Things we did
- Kraft Foods, Miracle Whip Digital AOR
- Member Integrated Marketing Team
- Concept Design
- Facebook Connect; FBJS; Twitter API
- Firefox extension development
- User Interface Design
- Social Media Seeding
Get up Saren! This is the best morning alarm song followed quickly by Hell’s Bells and then Holiday in Cambodia. https://t.co/mH3H1MLdGtFollow
Kobe was 51-16 vs. the Warriors over his career. He owned us. Then, towards the end, he tore his Achilles against u… https://t.co/EL7QeJym8VFollow
The way the Japanese go with their family name first is superior. For the same reason dates as year/month/day is be… https://t.co/kh0ha6hOJfFollow
Hey, Siri. Remind me to donate to the gum drawer next time I’m in Target.Follow