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Zing the Web

To market Miracle Whip to a younger demographic AKQA San Franscisco created Zingr, a branded browser plug-in that allows users to share their comments on web content with Facebook friends. Users download the plug-in from the Miracle Whip Facebook page or, and comment on webpages, images, and video – the snarky comments, aka “Zings” – are sent as notifications to Facebook and Twitter.

Things we did

  • Kraft Foods, Miracle Whip Digital AOR
  • Member Integrated Marketing Team
  • Concept Design
  • Facebook Connect; FBJS; Twitter API
  • Firefox extension development
  • User Interface Design
  • Javascript/CSS/XUL
  • Social Media Seeding

Write up of the Zingr as an AdAge Editor’s Pick