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Zing the Web
To market Miracle Whip to a younger demographic AKQA San Franscisco created Zingr, a branded browser plug-in that allows users to share their comments on web content with Facebook friends. Users download the plug-in from the Miracle Whip Facebook page or MiracleWhip.com, and comment on webpages, images, and video – the snarky comments, aka “Zings” – are sent as notifications to Facebook and Twitter.
Things we did
- Kraft Foods, Miracle Whip Digital AOR
- Member Integrated Marketing Team
- Concept Design
- Facebook Connect; FBJS; Twitter API
- Firefox extension development
- User Interface Design
- Social Media Seeding
So, anyone remember the book Generations by William Strauss and Neil Howe? I talked about it a lot in 1992. Well, t… https://t.co/GRAfLabCgSFollow