Our goal was three-fold: position Toyota as an innovative company by creating a unique digital experience at the North American International Auto Show in Detroit; attract people to the space; and engage them with the all-new 2011 Toyota Prius.
<a href=”http://www.commarts.com/exhibit/toyota-prius-interactive.html”><img title=”Communication Arts” alt=”Communication Arts” src=”http://www.commarts.com/Images/caLogo_hp.gif” width=”120″ /></a>
<a href=”http://www.commarts.com/exhibit/toyota-prius-interactive.html”>Featured in Communication Arts</a>, in March of 2011.
<img class=”alignnone size-full wp-image-684″ title=”fwa” alt=”” src=”http://sarensakurai.com/wp-content/uploads/2004/07/fwa.png” width=”100″ height=”100″ />
Favourite Website Award: <a href=”http://www.thefwa.com/site/toyota-vision-multi-touch-wall/”>Site of the Day, June 17, 2011</a>.
Things we did:
- Technical Specifications
- Information Architecture
- User Interface Design
I swear I haven’t watched an episode of anything since 12/21. True Detective is the only thing calling me right now… https://t.co/oRzmpmzVtFFollow
I don’t think I’ve opened Netflix in three weeks.Follow
Do cans of worms come in much larger SKUs?Follow