Overview

Our goal was three-fold: position Toyota as an innovative company by creating a unique digital experience at the North American International Auto Show in Detroit; attract people to the space; and engage them with the all-new 2011 Toyota Prius.

<a href=”http://www.commarts.com/exhibit/toyota-prius-interactive.html”><img title=”Communication Arts” alt=”Communication Arts” src=”http://www.commarts.com/Images/caLogo_hp.gif” width=”120″ /></a>

<a href=”http://www.commarts.com/exhibit/toyota-prius-interactive.html”>Featured in Communication Arts</a>, in March of 2011.

<img class=”alignnone size-full wp-image-684″ title=”fwa” alt=”” src=”http://sarensakurai.com/wp-content/uploads/2004/07/fwa.png” width=”100″ height=”100″ />

Favourite Website Award: <a href=”http://www.thefwa.com/site/toyota-vision-multi-touch-wall/”>Site of the Day, June 17, 2011</a>.

Things we did:

  • Concepting
  • Technical Specifications
  • Information Architecture
  • User Interface Design
  • Programming