15+ Years Building User-Centered Digital Experiences
A digital original since the Macintosh. My super powers are empathy and intuition. I've been a developer, a content strategist, a producer, a group account director, and I owe everything to a Liberal Arts education.
For the last 4 years I have lead cross-functional teams as a Group Account Director for the User Experience Agency within Perficient known as Perficient Digital. Perficient is a national Digital Marketing and Technology Consultancy with expertise across all the major technology platforms. The Agency itself is platform agnostic and specializes in user-centric design, with a focus on Emotional Experience Design. My teams have lead workshops with client stakeholders to craft objectives and finalize requirements; directed User Research initiatives; conducted User Testing, both online and offline; lead Persona creation; documented user-flows, tree-tested navigational systems; led User Interface development; as well as representing Creative as a full participant in Agile project planning from inception through implementation.
My teams have been composed of Brand Marketers, User Researchers, Analytic Analysts, Information Architects, Developers, System Integrators, Creative Directors, Designers, Illustrators, Photographers and Content Strategists. My clients have included: Toyota, Honda, Cedar Sinai, AAA, Symantec, Veritas, Invensys, and Advantage Sales and Marketing.
For the 10+ years prior to Perficient, I developed and executed award winning cross-platform Integrated Marketing strategies for Fortune 100 brands and select non-profits, in both the US and Asian markets, including over 5 years of experience working within the Integrated Marketing Communications framework as the digital Agency of Record for multiple brands at Kraft Foods and the Sprite brand at Coca-Cola.
My teams build immersive websites; digital engagements in live venues; Social Media campaigns; live out-of-home experiences; mobile apps; digital communities; branded video content; online contests; embeddable widgets; browser plugins; gamification programs; and online and mobile games.
My clients included: Sony Pictures, Paramount Pictures, Method, Philadelphia Cream Cheese, Jell-o, Miracle Whip, Velveeta, Sprite, Cisco, Honda, Lexus, Toyota, The Aquarium of the Pacific, The Shoah Foundation, and PacSun.
I am a co-organizer of the Orange County iOS Development Meetup (OCiOS), with over 2,100 members and 7 monthly Meetup events. I co-host and MC the monthly App Showcase on the last Tuesday of every month.
I was the organizer and moderator of a well attended panel at South by Southwest (SxSW) in 2012 entitled “Virtual Gets Physical: The Future of Installations“
My projects have been featured in The New York Times, Mashable, Communication Arts, Contagious Magazine, Creativity Online, AdAge, MediaWeek, BrandWeek, AdRants, Adobe Site of the Day, and the Favourite Website Awards (FWA).
My writing has appeared in Salon.com and Wired Magazine, as well as within hundreds of proposals, pitches, annual marketing plans, agency recommendations, post-campaign analysis, and POV strategy documents – each more top secret than the last.
I am also the 1,727,131st user to register an account on Twitter.