Saren Sakurai
Saren Sakurai

Ask me anything. If I don't know the answer I can make something up that sounds pretty good.

I am currently the Director of Digital Marketing at Cylance in Irvine, California. In November we announced that we were being aquired by Blackberry (BB) for $1.4 billion in cash.

All opinions are my own.

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About Me

My current role is as the Director of Digital Marketing for Cylance in Irvine, CA.

As of November 16, 2018 it was announced that Blackberry (BB) was to acquire Cylance for $1.4 billion in cash. Both boards have approved the acquisition and the project close date is the end of February 2019.

Upon close, the combined company will be the largest artificial intelligence security company in the world.

Demand Generation and the Global Demand Center

Sirius Decisions Global Demand Center is a centralized methodology for planning a global enterprise to conduct their marketing from a central location, and distributed their messages world wide. Cylance is a Sirius Decisions subscriber and we have built an internal Demand Center over the last six months.


User Experience Design

During my 4 years with Perficient (2013-2017) I lead a number of cross-functional teams as a Group Account Director for the User Experience Agency within Perficient known as Perficient Digital. Perficient is a national Digital Marketing and Technology Consultancy with expertise across all the major technology platforms. The Agency itself is platform agnostic and specializes in user-centric design, with a focus on Emotional Experience Design. My teams have lead workshops with client stakeholders to craft objectives and finalize requirements; directed User Research initiatives; conducted User Testing, both online and offline; lead Persona creation; documented user-flows, tree-tested navigational systems; led User Interface development; as well as representing Creative as a full participant in Agile project planning from inception through implementation.

My teams were composed of Brand Marketers, User Researchers, Analytics Analysts, Information Architects, Developers, System Integrators, Creative Directors, Designers, Illustrators, Photographers and Content Strategists.

My clients included: Toyota, Honda, Cedar Sinai, AAA, Symantec, Veritas, Invensys, and Advantage Sales and Marketing.


Digital Marketing Strategy

For the 10+ years prior to Perficient, I developed and executed award winning cross-platform Integrated Marketing strategies for Fortune 100 brands and select non-profits, in both the US and Asian markets, including over 5 years of experience working within the Integrated Marketing Communications framework as the digital Agency of Record for multiple brands at Kraft Foods and the Sprite brand at Coca-Cola.

My teams build immersive websites; digital engagements in live venues; Social Media campaigns; live out-of-home experiences; mobile apps; digital communities; branded video content; online contests; embeddable widgets; browser plugins; gamification programs; and online and mobile games.

My clients included: Sony Pictures, Paramount Pictures, Method, Philadelphia Cream Cheese, Jell-o, Miracle Whip, Velveeta, Sprite, Cisco, Honda, Lexus, Toyota, The Aquarium of the Pacific, The Shoah Foundation, and PacSun.


Organizations and Publications

I was the co-organizer of the Orange County iOS Development Meetup (OCiOS), with over 2,100 members and 7 monthly Meetup events, from 2013-2017. I co-hosted and MC’ed the monthly App Showcase on the last Tuesday of every month. We averaged 60-80 attendees a month for over 5 years.

In 2012, I was the organizer and moderator of a well attended panel at South by Southwest (SxSW) in 2012 entitled “Virtual Gets Physical: The Future of Installations

My projects have been featured in The New York Times, Mashable, Communication Arts, Contagious Magazine, Creativity Online, AdAge, MediaWeek, BrandWeek, AdRants, Adobe Site of the Day, and the Favourite Website Awards (FWA).

My writing has appeared in and Wired Magazine, as well as within hundreds of proposals, pitches, annual marketing plans, agency recommendations, post-campaign analysis, and POV strategy documents – each more top secret than the last.

New York Times

I am also the 1,727,131st user to register an account on Twitter.