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17 Jan 2019

Tag: 2012

Steve Jobs in his office

The Psychology of the Early Adopter 

The Early Adopter is a highly sought after group of digital influencers. Marketing teams with new products or services – from eBook readers to hybrid automobiles to new iOS Apps – often target Early Adopters in order to gain their acceptance first, primarily because they…


Pacific Sun: Golden State of Mind (microsite) 

Click the PLAY button above watch the sizzle reel. Communications Arts Selected as the CommArts WebPick of the Week, July 13, 2012. The site averaged 50,000 unique visits a week through 2012. Overview Golden State Of Mind is a national campaign for PacSun; this site...