Saren Sakurai

Saren Sakurai

Ask me anything. If I don't know the answer I can make something up that sounds pretty good.

I am currently the Director of Digital Marketing at Cylance in Irvine, California. In November we announced that we were being aquired by Blackberry (BB) for $1.4 billion in cash.

All opinions are my own.

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Tag: 2012

Steve Jobs in his office
Ideas

The Psychology of the Early Adopter 

The Early Adopter is a highly sought after group of digital influencers. Marketing teams with new products or services – from eBook readers to hybrid automobiles to new iOS Apps – often target Early Adopters in order to gain their acceptance first, primarily because they…

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Projects

Lexus CT200h iPad App 

Bucking the tradition of application-styled interfaces and buttons.

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Projects

Clear Channel Spectacolor “Times Square Dunk Tank” 

Vaudeville ressurrected online and on the big screen in New York’s Times Square through an unprecedented experience created with crowd-based gesture gameplay, social media, and amazing creative.

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Projects

Pacific Sun: Golden State of Mind Microsite 

Click the PLAY button above watch the sizzle reel. Communications Arts Selected as the CommArts WebPick of the Week, July 13, 2012. The site averaged 50,000 unique visits a week through 2012. Overview Golden State Of Mind is a national campaign for PacSun; this site...
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Projects

Aquarium of the Pacific Development App 

A digital tablet format was an obvious starting point for what would be a complete overhaul of the traditional fundraising presentation.