The Psychology of the Early Adopter
The Early Adopter is a highly sought after group of digital influencers. Marketing teams with new products or services – from eBook readers to hybrid automobiles to new iOS Apps – often target Early Adopters in order to gain their acceptance first, primarily because they…
Clear Channel Spectacolor “Times Square Dunk Tank” (2012)
Vaudeville ressurrected online and on the big screen in New York’s Times Square through an unprecedented experience created with crowd-based gesture gameplay, social media, and amazing creative.