The Psychology of the Early Adopter
The Early Adopter is a highly sought after group of digital influencers. Marketing teams with new products or services – from eBook readers to hybrid automobiles to new iOS Apps – often target Early Adopters in order to gain their acceptance first, primarily because they…
Lexus CT200h iPad App (2012)
Bucking the tradition of application-styled interfaces and buttons.
Clear Channel Spectacolor “Times Square Dunk Tank” (2012)
Vaudeville ressurrected online and on the big screen in New York’s Times Square through an unprecedented experience created with crowd-based gesture gameplay, social media, and amazing creative.
Pacific Sun: Golden State of Mind Microsite (2012)
Click the PLAY button above watch the sizzle reel. Communications Arts Selected as the CommArts WebPick of the Week, July 13, 2012. The site averaged 50,000 unique visits a week through 2012. Overview Golden State Of Mind is a national campaign for PacSun; this site...
Aquarium of the Pacific Development App (2012)
A digital tablet format was an obvious starting point for what would be a complete overhaul of the traditional fundraising presentation.
SXSW Panel “Virtual Gets Physical” (2012)
A panel on where digital experiences meet physical events at SXSW 2012
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