A redesign of the AI cybersecurity company’s corporate website to express their brand, initially as a late-stage startup in their 5th year of business. The legacy website was born on Hubspot and ported over to Adobe Experience Manager in the fall of 2016.
70% of the visitors to Cylance.com are arriving for the first time. A custom Web GL animation introduces the brand, and flows the user into a conversational UI that mimics a very robust chat.
The legacy site was poorly architected and difficult to maintain. In order to match the maturity of the brand, a redesign, with our newest brand style guide, and more optimized site architecture, was set in motion in the fall of 2017.
The new website was architected to execute a modular design system that leverages the power of AEM to reduce the custom development, and production timeline from 6 weeks to 5 days.
We reduced the production of custom pages from 6 weeks to 5 days.
Under the hood, we also enabled the Amazon LEX chat technology to pilot a “Guided Flow” to navigate content based on a pre-programmed decision tree, and bring the power of AI to the web.
A traditional navigation will lead the user to the content they need, if they know what they are looking for from the beginning. Otherwise, we transition them into a guided flow that helps them drill down into more specific content by need, industry or scale of their business.
Depending on the user’s selection, content is delivered in-line without leaving the homepage—the conversation continues as the user is guided to the best content for their interest.
So, anyone remember the book Generations by William Strauss and Neil Howe? I talked about it a lot in 1992. Well, t… https://t.co/GRAfLabCgSFollow