15+ years leading cross-functional teams to deliver Integrated Digital Marketing experiences for Fortune 100 brands.
Directed executional delivery teams that produce high-impact, fully-integrated, award-winning Digital Marketing, Integrated Marketing Communications (IMC) and Demand Generation strategic programs for lead generation and growth.
10+ years experience developing Brand Communications, Digital and Experiencial User Experiences, and Global Brand Marketing campaigns across all Corporate Communications and Brand Marketing channels.
Multi-year engagements with Nike, Red Bull, Method, Honda, Sony Pictures, Paramount Pictures, AAA SoCal, Kraft Foods, Coca-Cola and Toyota.
Experience
Irvine, California
2017-Present
SENIOR DIRECTOR OF DIGITAL MARKETING
BlackBerry LTD.
Director of all paid media, global websites, marketing campaign management, and digital analytics for the reinvented BlackBerry Security. My team plans and executes brand marketing and demand gen programs for the Corporate Marketing and Demand Generation divisions. Our marketing stack includes The Trade Desk, Adobe Experience Manager, Pardot, and Rollworks; feeding into SalesForce backed by Bizible and Datorama.
Irvine, California
2017-Present
DIRECTOR OF DIGITAL MARKETING
Cylance, Inc.
Direct all digital channels for the largest artificial intelligence cybersecurity software firm in the world. Working with the Sirius Decisions’ Demand Generation framework my team delivers 17% of the overall revenue pipeline worldwide. Website traffic has grown 40% over the last 4 quarters; conversions on demand gen forms are up 20%; conversions from email nurture campaigns are up 40% and leads generated by advertising and content syndication are up 30%.
Irvine, California
2012-2017
GROUP ACCOUNT DIRECTOR
Perficient Digital
Direct the cross-functional, User Experience Design and Digital Marketing teams for West Coast-based clients and ensure all project deliverables for Agency Services division of a National Consulting firm. Manage all phases of projects from estimation through final delivery. Current clients include projects for AAA Southern California, Palo Alto Networks, and Toyota Motor Sales.
My engagement deliverables include conducting Stakeholder Workshops; User Research; User Testing; Sitemaps, Wireframes, Rapid Prototyping; Creative Design; UI Development; as well as representing Creative as a full participant in all Agile project Sprint estimation and planning.
San Francisco, California
2007-2010
MANAGEMENT SUPERVISOR
AKQA
Directed the AKQA client service, strategy, and production teams for the Kraft Foods account. Worked intimately with Kraft Senior Brand Management, as well as in concert with numerous Kraft partner agencies, to develop successful annual, integrated, strategic marketing plans.
Newport Beach, California
2010-2012
DIRECTOR OF CLIENT SERVICE
JUXT Interactive
Directed the Client Service and Strategy teams for all agency accounts including the Digital Agency of Record for Sprite (Coca-Cola). Worked intimately with each client’s senior brand management, as well as in concert with numerous client partner agencies, to develop integrated, strategic marketing plans across multiple digital media channels-web, social, mobile, events..
Projects included iOS5 iPhone and iPad app development; multi-touch Microsoft Surface and HD touch-screen installations; Facebook Applications; Mobile third-screen content development; HTML5 Web Development; and Content Strategy.
Education
