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The Lexus CT200h is a pretty tech-centric vehicle. So we created an equally tech-centric experience for the iPad. To help showcase the campaign idea of breaking convention, we created a completely unique iPad experience, providing product information, videos, a 360-view gallery featuring 84 HD images, and editorial content. Bucking the tradition of application-styled interfaces and buttons, we created a finely-crafted, unconventional iPad experience.
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