Click the PLAY button above to see the sizzle reel.
The Lexus CT200h is a pretty tech-centric vehicle. So we created an equally tech-centric experience for the iPad. To help showcase the campaign idea of breaking convention, we created a completely unique iPad experience, providing product information, videos, a 360-view gallery featuring 84 HD images, and editorial content. Bucking the tradition of application-styled interfaces and buttons, we created a finely-crafted, unconventional iPad experience.
This is the coolest 15 minutes you'll spend this week. Seriously. How Pokemon Cards are Made: from Start to Finish https://t.co/zx8j9E35hvFollow
Here's a good summary article about why 30-40% of valuation is Brand. https://t.co/4ucOEyPJU5Follow