Amp’d Mobile launched in the United States in late 2005. It was a MVNO and it’s primary non-Venture Capital investors were MTV Networks and the Universal Music Group. The service targeted 18-35 year olds, and was the first integrated mobile entertainment company, as well as the first 3G carrier to appeal to the youth market.
Things We Did
- Digital AOR, Integrated Marketing 2007-2009
- Brand Building for Service Launch
- Branded Content Microsites
- Multiple BREW Mobile App UIs
This is the coolest 15 minutes you'll spend this week. Seriously. How Pokemon Cards are Made: from Start to Finish https://t.co/zx8j9E35hvFollow
Here's a good summary article about why 30-40% of valuation is Brand. https://t.co/4ucOEyPJU5Follow