Amp’d Mobile launched in the United States in late 2005. It was a MVNO and it’s primary non-Venture Capital investors were MTV Networks and the Universal Music Group. The service targeted 18-35 year olds, and was the first integrated mobile entertainment company, as well as the first 3G carrier to appeal to the youth market.
Things We Did
- Digital AOR, Integrated Marketing 2007-2009
- Brand Building for Service Launch
- Branded Content Microsites
- Multiple BREW Mobile App UIs
I’m pretty sure I saw this live and it was probably the first time I’d heard of the Clash. Fridays was so underra… https://t.co/EZTB7QBdVqFollow
You can take DC, Harry Potter, Indiana Jones, Avatar and LOTR. Sorry, I’m Gen X and all of the above are overrated.… https://t.co/wTQsbTPEV9Follow