Startup Marketing Playbook
[slideshare id=49751232&doc=sarensakurai-150623192031-lva1-app6892] This is a presentation I gave to a couple of incubators and startup gatherings in Southern California in 2015. My basic premise was that as a new startup, it is important to think through your brand, and the marketing of the brand,…
The Lions of Memory Hacking
[slideshare id=36448636&doc=kanjilicious-thelionsofmemoryhacking-140630004132-phpapp02] In working on an app to help kids memorize Japanese kanji, Kanjilicious, I started the journey by conducting a lot of research into just what the brain did to memorize a lot of new information. It led me to a few different…
Kanjlicious Kickstarter Campaign
In order to pay for the development of the first version of the Kanjilicious iOS app, I created a Kickstarter campaign for $15,000.
Paramount Pictures “Inside the Gates”
Redesigning “Inside the Gates,” the Paramount intranet, to serve everyone on the Lot.
AAA SoCal’s Fully-Responsive Email Program
Redesigning the entire AAA email program to be responsive.
The Psychology of the Early Adopter
The Early Adopter is a highly sought after group of digital influencers. Marketing teams with new products or services – from eBook readers to hybrid automobiles to new iOS Apps – often target Early Adopters in order to gain their acceptance first, primarily because they…