Nike LeBron James’ “Chamber of Fear” Campaign (2004)
LeBron James had just been drafted into the NBA and we needed to launch his brand into China. So we developed “The Chambers of Fear”.
This is the coolest 15 minutes you'll spend this week. Seriously. How Pokemon Cards are Made: from Start to Finish https://t.co/zx8j9E35hvFollow
Here's a good summary article about why 30-40% of valuation is Brand. https://t.co/4ucOEyPJU5Follow