Taking inspiration from the Wieden+Kennedy television commercial in which a then-rookie LeBron James travels through the Chamber of Fear, overcoming five of his greatest fears, the Asia Pacific Team commissioned a huge website with all the campaign videos, print ads, games and product information.
Things We Did
- Client-side Producer for Asia Pacific Region
- Integrated Creative from Widen+Kennedy, R/GA, and AKQA
- LeBron James introduction to Chinese Market
”I start to think and then I sink, into the paper like I was ink. When I'm writing, I'm trapped in between the line… https://t.co/jS11ZoNt3qFollow
I miss SSX Tricky. That game needs a remaster.Follow