Taking inspiration from the Wieden+Kennedy television commercial in which a then-rookie LeBron James travels through the Chamber of Fear, overcoming five of his greatest fears, the Asia Pacific Team commissioned a huge website with all the campaign videos, print ads, games and product information.

Things We Did

  • Client-side Producer for Asia Pacific Region
  • Integrated Creative from Widen+Kennedy, R/GA, and AKQA
  • LeBron James introduction to Chinese Market