Taking inspiration from the Wieden+Kennedy television commercial in which a then-rookie LeBron James travels through the Chamber of Fear, overcoming five of his greatest fears, the Asia Pacific Team commissioned a huge website with all the campaign videos, print ads, games and product information.
Things We Did
- Client-side Producer for Asia Pacific Region
- Integrated Creative from Widen+Kennedy, R/GA, and AKQA
- LeBron James introduction to Chinese Market
Katie, as a constituent, a supporter and consistent every-single-election voter, I support you on this 💯. https://t.co/gAwVy4YqHiFollow
The Warriors will always be my favorite team.Follow