Taking inspiration from the Wieden+Kennedy television commercial in which a then-rookie LeBron James travels through the Chamber of Fear, overcoming five of his greatest fears, the Asia Pacific Team commissioned a huge website with all the campaign videos, print ads, games and product information.
Things We Did
- Client-side Producer for Asia Pacific Region
- Integrated Creative from Widen+Kennedy, R/GA, and AKQA
- LeBron James introduction to Chinese Market
I want to love NFTs for all the right reasons but it’s an exclusive county club. Just compare how hard it is to buy… https://t.co/NLDdbJYYsVFollow
The goal is to get out of the rat race, dye my hair red, put my hoop ear rings back in, get a place high in the sky… https://t.co/BsxbPtr3xQFollow