Taking inspiration from the Wieden+Kennedy television commercial in which a then-rookie LeBron James travels through the Chamber of Fear, overcoming five of his greatest fears, the Asia Pacific Team commissioned a huge website with all the campaign videos, print ads, games and product information.
Things We Did
- Client-side Producer for Asia Pacific Region
- Integrated Creative from Widen+Kennedy, R/GA, and AKQA
- LeBron James introduction to Chinese Market
I need a cut of those spastic Damian Lee minutes last night set to the Benny Hill outro music.Follow
Oh FFS, putting Elon on my muted words list with Kanye, Kardashian, Drake, and Frump. F off.Follow