Overview
Taking inspiration from the Wieden+Kennedy television commercial in which a then-rookie LeBron James travels through the Chamber of Fear, overcoming five of his greatest fears, the Asia Pacific Team commissioned a huge website with all the campaign videos, print ads, games and product information.
Things We Did
- Client-side Producer for Asia Pacific Region
- Integrated Creative from Widen+Kennedy, R/GA, and AKQA
- LeBron James introduction to Chinese Market
Saren Sakurai
I am a tinkerer who is constantly trying new things, failing fast, and moving on to something else. I talk a good game but I get things done. This is my autobiography in pieces, which much more to come before I'm done.
Related posts
PLAY
PLAY
Today's pick
Hot topics
Landing in LA after a couple weeks away means a craving for one of two things: street tacos or In-n-Out.
FollowThe journey home starts today. In the next 24 hours we’ll hit a bus, Shinkansen, subway, taxi, JR train, airplane and Lyft. Masks up!
Follow