Taking inspiration from the Wieden+Kennedy television commercial in which a then-rookie LeBron James travels through the Chamber of Fear, overcoming five of his greatest fears, the Asia Pacific Team commissioned a huge website with all the campaign videos, print ads, games and product information.
Things We Did
- Client-side Producer for Asia Pacific Region
- Integrated Creative from Widen+Kennedy, R/GA, and AKQA
- LeBron James introduction to Chinese Market
I swear I haven’t watched an episode of anything since 12/21. True Detective is the only thing calling me right now… https://t.co/oRzmpmzVtFFollow
I don’t think I’ve opened Netflix in three weeks.Follow
Do cans of worms come in much larger SKUs?Follow