Leveraging Sprite’s 3 million+ Facebook fans, we designed a three-month digital campaign to encourage teens to nominate and vote on local parks and playgrounds that needed refreshing. Winners would receive a grant of up to $25,000.
Things We Did
- Coca-Cola, Sprite Digital AOR
- Member Integrated Marketing Team
- Facebook App Programming
- Google API Engineering
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I resisted for as long as I could, but in the end, I too bent the knee. https://t.co/LOo1ViYXRLFollow