Click the PLAY button above to see the Intro video.
Asking kitchen-savvy women to not only invent their own dishes, but also shoot, edit and upload videos to a contest website seems like a recipe for disaster. But when Kraft invited women to do just that in its latest online promotional campaign for Philadelphia Cream Cheese, it got about 6,000 responses. That’s right, six thousand.
Sales of Philadelphia increased 5% in Year 1 of this program.
Things We Did
- Kraft Foods, Philadelphia Digital AOR
- Member Integrated Marketing Team
- Brand Shark Tank Presentation
- Program Strategy
- Digital Concepting
9:07 PM always reminds me of calling Lisa Miller every night in Middle School.Follow
One of the best votes I’ve ever had the chance to make. Soooooo much better than the train wreck before her. https://t.co/SftLCMy9sRFollow
Let us never forget what is happening here, and who was responsible. https://t.co/RKLVgtIeEEFollow