Trigger Projects (2004-2007)
AKQA told me I need to get my skills up at a boutique agency before they would call me up to the majors. Trigger is were I got my agency start.
Nike LeBron James’ “Chamber of Fear” Campaign (2004)
LeBron James had just been drafted into the NBA and we needed to launch his brand into China. So we developed “The Chambers of Fear”.
Nike “Speed” Global (2004)
One global brand campaign to rule them all—Speed. As Nike got ready for the Syndney Olympics it was all about how fast the athletes could go.