My name is Saren.

Digital Marketing - Content Strategy - Pitch Design - App Development

I Create Engagement

About Me

About Me

A digital original for 20 years - from Netscape 0.9 to the present.

 

Digital Marketing Strategy

My name is Saren Sakurai. I work on brand strategy and digital creative for agencies, brands, start ups, and small businesses.

For 15+ years I have been developing and executing award winning cross-platform Integrated Marketing strategies for small start-ups, Fortune 100 brands and select non-profits, in both the US and Asian markets. I have over 5 years of experience working within the Integrate Marketing Communications framework as the digital Agency of Record for multiple brands at Kraft Foods, and the Sprite brand at Coca-Cola.

Experience

Integrated Marketing and Brand Strategy; Experiential Marketing; Gamification; Branded Entertainment; iPhone and iPad Applications; Youth Branding.

I have concepted, pitched, presented, won, planned, scoped, priced, contracted, produced, managed, built, delivered, promoted, reviewed, and optimized, smart solutions to interesting problems for Nike, Red Bull, Toyota, Honda, Scion, Lexus, Pacific Sunwear, Clear Channel, Kraft Foods, Sony Pictures, Kyocera, Qualcomm, Method Home, Paramount Pictures, The Aquarium of the Pacific, The Shoah Foundation, and Walt Disney Parks and Resorts.

Publications

My projects have been featured in The New York Times, Mashable, Communication Arts, Contagious Magazine, Creativity Online, AdAge, MediaWeek, BrandWeek, AdRants, Adobe Site of the Day, and the Favourite Website Awards (FWA).

My writing has appeared in Salon.com and Wired Magazine, as well as hundreds of proposals, pitches, annual marketing plans, agency recommendations, post-campaign analysis, and POV strategy documents – each more top secret than the last.

I am the 1,727,131st user to register an account on Twitter.

Startup Marketing Playbook

Kickstart your Marketing Efforts in Six Weeks or Less

The Startup Marketing Playbook is a six week program to get a modern, robust, and cost-effective marketing platform up and running in under an hour a day, and with little or no budget. If you are working on a product or service and are within 6 months of launching to the public, this is the perfect program to get you started early, without distracting you from your primary work.

Portfolio

AAA Responsive Email

  • AAA Email: Responsive HTML5 with Flat Design

Overview

My team currently sends over 57 million emails a year on behalf of AAA SoCal. Over 49% of their audience receives these emails on mobile devices. We recommended a revamp of the entire AAA email campaign suite to accommodate all lines of business on all devices.

Things We Did

  • Information Architecture
  • User Interface Design
  • Creative Design
  • Responsive HTML5 Development
  • Deployment through ExactTarget

Paramount Pictures “Inside the Gates”

Overview

A redesign of the internal Paramount Pictures intranet, to merge two legacy systems into a single on-lot entity with enhanced social features.

Things We Did

  • Information Architecture
  • User Interface Design
  • SharePoint 2013 Implementation
  • Social Strategy
  • User Experience Design

 

Clear Channel “Times Square Dunk Tank”

Overview

Vaudeville ressurrected online and on the big screen in New York’s Times Square through an unprecedented experience created with crowd-based gesture gameplay, social media, and amazing creative.

Things We Did

  • Information Architecture
  • User Interface Design
  • OpenFrameworks
  • OpenCV
  • Facebook App Programming
  • Social Media Seeding
  • Video Production
  • Live Launch Event

Winner of the 2013 AME Awards Silver Medallion.

See a write up in the Times Business section:

New York Times

Pacific Sunwear “Golden State of Mind”

Overview

Golden State Of Mind is a national campaign for PacSun; this site serves as its hub, offering campaign content, event information, social feeds, sweepstakes and promotions. It’s a rich experience with a constant flow of content that presents a unique, sun-soaked point-of-view that lives and breathes California.

Communication Arts

Selected as the CommArts WebPick of the Week, July 13, 2012.

Things We Did

  • HTML5/CSS3/JavaScript
  • Information Architecture
  • User Interface Design
  • Programming
  • Custom CMS
Site is No Longer Live

Aquarium of the Pacific “Making Waves” App

Overview

A digital tablet format was an obvious starting point for what would be a complete overhaul of the traditional fundraising presentation. Doing away with static, paper documents and leave-behinds, we designed a user-friendly digital application for the iPad, which staff members are using to outline the new Pacific Visions expansion plan to potential investors.

Things We Did

  • Concepting/Design
  • Information Architecture
  • User Interface Design
  • iOS Programming

SXSW 2012 Panel “Virtual Gets Physical”

Overview

Virtual Gets Physical: The Future of Digital Installations
March 11, 2012 5-6 PM
Hilton Austin Downtown, Salon K

Speakers: Jeff Whitney (Juxt Interactive), Thomas Wester (Second Story) and Michael Kern (We Like Small).
Moderated by Saren Sakurai

Where does the virtual end and the physical begin? How does storytelling evolve to adapt to the blurring of the line between the two worlds? How will these more public and group experiences use touch and gesture to engage, teach and inform? And how quickly will audiences adapt to these new technologies?

Things I Did

  • Panel Concept Originator
  • Invited Panelists
  • Organized Presentation Structure
  • Moderator at the event

 

SXSW’12 Panel Page

Videos

Contact Me

Let me know how I can help.