Saren Sakurai

User Experience

15+ Years Designing and Building User-Centered Digital Experiences

About Me
about-me

About Me

A digital original since the Macintosh SE. My super powers are empathy and intuition. I've been a hack coder, a content strategist, a web producer, a management supervisor, an account director, and I owe everything to a Liberal Arts education.

 

User Experience Design

For the last 4 years I have lead cross-functional teams as a Group Account Director for the User Experience Agency within Perficient known as Perficient Digital. Perficient is a national IT Consultancy with expertise across all the major technology platforms. The Agency itself is platform agnostic and specializes in user-centric design, with a focus on Emotional Experience Design. My teams have lead Discovery workshops with client stakeholders to craft objectives and finalize requirements; directed User Research initiatives; conducted User Testing, both online and offline; lead Persona creation; documented user-flows, tree-tested navigational systems; led User Interface development; as well as representing Creative as a full participant in Agile project planning from inception through implementation.

My teams have been composed of User Researchers, Analytic Analysts, Information Architects, Developers, System Integrators, Creative Directors, Designers, Illustrators, Photographers and Content Strategists. My clients have included: Toyota, Honda, Cedar Sinai, AAA, Symantec, Veritas, Invensys, and Advantage Sales and Marketing.

Digital Marketing Strategy

For the 10+ years prior to Perficient, I developed and executed award winning cross-platform Integrated Marketing strategies for Fortune 100 brands and select non-profits, in both the US and Asian markets, including over 5 years of experience working within the Integrated Marketing Communications framework as the digital Agency of Record for multiple brands at Kraft Foods and the Sprite brand at Coca-Cola.

My teams build immersive websites; digital engagements in live venues; Social Media campaigns; live out-of-home experiences; mobile apps; digital communities; branded video content; online contests; embeddable widgets; browser plugins; gamification programs; and online and mobile games.

My clients included: Sony Pictures, Paramount Pictures, Method, Philadelphia Cream Cheese, Jell-o, Miracle Whip, Velveeta, Sprite, Cisco, Honda, Lexus, Toyota, The Aquarium of the Pacific, The Shoah Foundation, and PacSun.

Organizations and Publications

I am a co-organizer of the Orange County iOS Development Meetup (OCiOS), with over 1,800 members and 7 monthly Meetup events. I co-host and MC the monthly App Showcase on the last Tuesday of every month.

I was the organizer and moderator of a well attended panel at South by Southwest (SxSW) in 2012 entitled “Virtual Gets Physical: The Future of Installations

My projects have been featured in The New York Times, Mashable, Communication Arts, Contagious Magazine, Creativity Online, AdAge, MediaWeek, BrandWeek, AdRants, Adobe Site of the Day, and the Favourite Website Awards (FWA).

My writing has appeared in Salon.com and Wired Magazine, as well as within hundreds of proposals, pitches, annual marketing plans, agency recommendations, post-campaign analysis, and POV strategy documents – each more top secret than the last.

I am also the 1,727,131st user to register an account on Twitter.

digital-marketing-clients

Clients

Nike
Toyota
Coca-Cola
Kraft Foods
Red Bull

portfolio

Portfolio

AAA Responsive Email

AAA Responsive Email

mobile
SXSW 2012 Panel “Virtual Gets Physical”

SXSW 2012 Panel “Virtual Gets Physical”

experiential
twitter

Twitter

  • I'm related by marriage to a member of the Japan U-16 soccer team—Yamada, he's a forward, and usually #18. He scored twice v. Iraq today.

    Saren about 18 hours ago
  • RT @GeeksOfColor: Sweet Christmas It's lit. #LukeCage

    Saren about 21 hours ago
  • RT @LukeCage: Ready for the "Moment of Truth". Let's do this. #LukeCage

    Saren about 21 hours ago
  • RT @TodayInHipHop_: Released 18 years ago today: "Mos Def & Talib Kweli Are Black Star" https://t.co/f9cuckkJNe https://t.co/j2xuZrzfkh

    Saren about 2 days ago
  • After a week without Twitter Moments I think I actually miss it.

    Saren about 2 days ago