Philadelphia Cream Cheese has a lock on breakfast, but in order to grow the business, Philly had to go beyond the morning and showcase their afternoon and evening recipes. AKQA SF redesigned their primary website to be recipe focused, visually appealing, and feature recipes that spanned occasions, and time-of-day.
Things We Did
- Kraft Foods, Philadelphia Digital AOR
- Member Integrated Marketing Team
- Concepting and Design
- User Interface Design
- Integrated Back-end CMS